church marketing

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Near-Miss Evangelism

When did “evangelism” become “marketing?”  At what point did the church rise up and say, “You know?  Evangelism doesn’t have to be personal.  We can phone (email, billboard, television, webcast) it in!”  The shift from relational evangelism to representational evangelism is almost complete in some areas.  At the School of […]

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ReThink Redux

Having now had some involvement with three Annual Conferences and watching the ReThink Church campaign rolled out, I have had ample opportunity to talk to hundreds of United Methodists about it.  Let me say clearly up-front: United Methodists love this campaign.  Each video receives a strong ovation.  The resources literally […]